Lori Tremmel Freeman is the executive director of the National Association of City and County Health Officials (NAACHO), the professional association that represents local health departments. She wrote an excellent article in the American Journal of Public Health accurately describing the attacks on public health during the COVID pandemic and calling for legal protections for local public health workers. Director Freeman said…
“Many of these attacks on public health are surprisingly well organized. Groups such as Freedom Angels, Sovereign Nation, the Boogaloo Boys, and Colorado Counties for Freedom have coordinated strong pushback on public health measures in communities and have specifically targeted local health officials by generating messaging that includes personal attacks on integrity, conducting in-person demonstrations at the homes of public health officials, taking out radio advertisements against public health, and using other tactics to pressure public health officials regarding unpopular health orders and mitigation efforts.”
These attacks cost lives. Using my home state of Michigan as an example, I estimate that at least half—maybe as many as 20,000—of Michigan’s nearly 40,000 COVID deaths resulted from these attacks (I explain how I arrived at that figure at the end of this post).
In other articles on this blog, we explain why this happened. Early in the pandemic political leaders clustered around former President Trump realized that memes attacking public health were effective in mobilizing their extremist political base. Adopting positions to galvanize the base, regardless of the consequences, was part of the overall effort to subvert the 2020 election and many anti-public health activists were also involved in the assault on the capitol on January 6th. Unfortunately, local political leaders seeking to advance their own careers eagerly supported this effort and were actually the ones who did the most to spread COVID by encouraging people to forgo masks, spreading anti-vaccination fever and overturning public health orders. (Many of these details are in the previous post.)
Ms. Freeman’s article, with its acknowledgement that she knows what we went through and its description of NACCHO’s concrete efforts to help, is welcome. Here, however, I want to push a little farther. Her article, I’m sure she would agree, calls on legal authorities to do their duty to support public health, but it does not propose long-term solutions to the problem of widespread anti-public health mobilization. But we cannot protect the health of our communities if half the public is up in arms against us, even if we have good police protection. As public health well understands, health flows from the sense of being part of a caring community and a desire to sacrifice for the welfare of that community, not from the threat of a visit from the cops. This is what we lose when elected leaders, who are in fact themselves responsible for protecting the health of the public, instead try to score points with the base by repeating popular lies about public health. Therefore, we must develop the capacity to grapple with and overcome this political dysfunction. The purpose of this post is to talk about what public health must do right now to address this political dysfunction.
I’ve been doing a lot of public speaking about this topic. I have noticed that when people in public health try to talk about how to rebuild their profession, they tend to get stuck in two places which have to do, first of all, with the problem of how we communicate, and secondly with the problem of our failing of our democracy.
The first place where public health gets stuck is the problem of communication. People keep trying to think of better and better ways to explain to others that COVID (or some other health threat like climate change) is real and that they need to take precautions against it. I think people get stuck here because they are, in fact, already really good at explaining this. There isn’t a better way. I do not mean that good public information practices such as those advocated by Peter Sandman are not important, they are, and we should always strive to fix mistakes and improve. What I do mean is that research on public health communication shows that the current structure of the internet blocks public health communication. There has been an explosion of such studies and they show that disinformation spreads faster and farther than accurate information on social media. This includes your favorites like Facebook, Twitter and TikTok. As Jones, Trice, Olaniran and Williams concluded in the Nature Public Health Emergency Collection (doi: 10.1007/978-3-030-36525-7_5) online communication has become “pathological” and “it is imperative to figure out a way to maintain sensible dialogues that promote democratic principles”. This means that even though public health is communicating like crazy, many people never hear us anyway, so our efforts don’t influence enough people to prevent a lot of deaths. (The bibliography found on this website lists some of this research.)
If I can get my audience to understand that fixing public health is not about them saying things in a better way, they get stuck again, because they can’t think of what else to do. This is the problem of our failing democracy. Today public servants in health, education and many other fields can’t ask elected leaders to do their jobs and can’t call on other agencies for support—the system is locked in partisan conflict, and nothing seems to be working the way it is supposed to.
Fortunately, my co-authors on our upcoming article in Health Promotion Practice have developed a really clear proposal for the public health community about exactly what our next steps should be. What they came up with is summarized in this draft, but here I’ll try to provide a brief synopsis: There have been a number of changes in how politics works in America that mean that people running for office are not rewarded for getting good public policy outcomes, but they are rewarded for stirring up an extremist base. Some of these changes include the rise of social media, which we already discussed. To this we need to add copious dark political money and also anti-democratic practices like gerrymandering and voter suppression. We can’t fix public health until we undo these changes first.
Let’s start by looking at how to make the Internet work better. Hundreds of millions of people use social media platforms without understanding basic facts about health or about their democracy even though they spend hours a day engaged with these topics. One thing that would not help would be censorship or policing the content of what people say online. What we ought to do is make Internet use improve people’s knowledge. To do this we could require social media platforms to be licensed, and as a requirement of licensure they would have to demonstrate that their users have a minimum level of media, health and civics literacy. This is the same way we regulate hospitals. We require health care providers to show that most of their patients get better; if they don’t get better, we can yank their license and give it to another provider whose patients do get better. If we treat social media the same way, it would go a long way toward blocking disinformation.
While we are dealing with disinformation, we also need to address anti-democratic practices including dark money, gerrymandering and voter suppression. The dominant model of public health, promoted by the Public Health Accreditation Board (PHAB) assumes that public health is part of a real democracy. It assumes elected leaders have appointed public health officials because they (the elected leaders) feel responsible for protecting the health of the public, and that elected leaders therefore are listening to the advice they are getting from their appointees even if they sometimes disagree. When this is true it represents a very healthy form of democracy. But it is not true. In many places in our country political jurisdictions are so captivated by disinformation, so awash in dark money, so gerrymandered and voter suppression is so effective that political races are not competitive, and politicians gain power by activating their extremist not by fixing real world problems. And they do this by making up scary stories about non-existent government plots.
One reason public health may have let extremist politics get the upper hand, is that public health workers sometimes say they cannot take a stand on political questions because of Hatch Act type state laws. What most of these laws mean is that government employees are not supposed to seek favors from elected officials to line their own pockets, which is a good thing, but the laws actually don’t block most kinds of political activity. In fact, public health can take a stance in favor of real democracy. Public health is already explicitly anti-racist and anti-sexist. We already advocate for social justice and health equity. All of these things depend on a healthy democracy.
Before we close, I want to talk about one other thing—holding leaders accountable. To fix communication and elections we somehow need to get new laws through legislatures whose members benefit from the status quo, so they are likely to resist us. It might be necessary to turn up the heat to get them moving. How do we do that? It might be necessary to apply some pressure in the form of holding them accountable. One way to do this is by using gross negligence laws or class action lawsuits. By any reasonable standards our leaders have been negligent and have harmed entire classes of people. Consider the following:
In 2017 after the Flint water crisis the former director of the state health department in Michigan, Nick Lyon was charged with manslaughter. Twelve people had died of legionella in one summer because the water was not properly treated. Director Lyon was not charged because he knew the water was dangerous but allowed the plan to go forward anyway. He thought it was safe. He was charged because he was insufficiently curious about why people kept protesting despite the reassurances he had received. Contrast that with the COVID pandemic. During the pandemic leaders were told over and over again by their own scientists not to do what they were doing. They were told many times that their actions were spreading the disease and raising the death toll. Yet they persisted. The result was that multiple dozens of people in Michigan died every day, and the dying went on in waves over two years.
I am not in favor of punishing anyone for what happened. I believe in truth and reconciliation. I want to fix what is wrong and move on.
But remember, Lyon was charged by the same conservative Republicans who later spread COVID to their constituents. If we have to turn up the heat to get action, we should do it.
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Note on Methods: The four big Michigan counties with very strong COVID policies had total COVID mortality of 2,219 per million people. The 22 counties where essentially there was little effort to fight the pandemic had total mortality of 4,101 per million which is almost exactly twice as high. This disparity is the same pattern seen nationally.

